Why Shop With Best of Big Red?

•  30 years of experience has shaped our staff into the best at helping Husker fans meet their Husker needs and in a timely fashion.  Shop our stores or call our warehouse @ 800 230-3831 to access our knowledgable Husker hospitality and get your questions answered.

•  We take great pride in having the Best and Broadest selection of Husker merchandise anywhere - including locally made and unique items that can't be found anywhere else, including rare autographed items and the Husker DVDs and videos dating back 70 years.

• Money Back Guarantee on any return within 60 days.

• Price Matching / Winning: Show us a lower price of a same item from any other store or website and we will beat it by $1.00.

• Honor all coupons:  Show us a coupon from any Husker store and we will honor its value in our stores. (Excludes autographed items).

•  We are the only locally owned Husker store in Lincoln.  Staff is made up of current UNL students.  Owners, managers and staff are true blue fans and go to the games too, and Best of Big Red profits stay in Nebraska.  Other Lincoln Huskers stores profits do not stay in Nebraska.  (Fanatics, contracted to run Huskers webstores and stores, is owned and operated out of Jacksonville Florida.  Follet Bookstores, contracted to run UNL bookstore, is owned and operated out of Westchester Illinois.  And Scheels is owned and operated out of Fargo North Dakota).   

•  Best of Big Red, owned by Osborne Family Enterprises of Lincoln, has issued payments directly to Nebraska Athletics of nearly $2,000,000 for the sales of Husker merchandise, and another $150,000 in royalty payments to Collegiate Licensing Co. in support of UNL.  We've paid several thousand dollars in royalties to the Lyell Bremser scholarship fund and other funds at the UNL Foundation.  We've also generated over $600,000 in donations to coach Osborne and his Teammates Mentoring Program - an amazing program that helps at-risk youth graduate high school and obtain secondary educational opportunities in states across the midwest.  In 2020 we were able to generate a $2,000 donation to the Nebraska Food Banks as part of our Husker Masks sales efforts.  We are very proud of the donations and royalties we've been able to generate in support of UNL Athletics, Teammates, and other local community organizations. 

•  Once you become a BBR customer, we will work hard to keep you happy and coming back.  We are committed to continually bringing in new trendy and seasonal merchandise to keep our stores and website "fresh" while maintaining stock of important staple items like Cornhead hats, Flags, Adidas sideline gear, and much much more.  We will reach out to you via our Facebook page, Instagram, or direct email to let you know of special deals and discounts or of new items of note (like an official championship tee or hat available immediately at the end of a championship game!).

•  Finally, we welcome your input for new items you'd like to see (and we actually follow through and order them in!) or for feedback on how our stores or website could better serve you - just email anytime to info@bestofbigred.com , or call 800 230 3831.